New in France
ChatGPT Ads: be visible when your customers decide
Add ChatGPT to Google and Meta to reach your customers the moment they ask for advice. Simple management, at €590 excl. VAT (≈ £495) per month.
- Free initial call (30 min)
- No percentage of your budget
I’m looking for a Thai restaurant in Paris for tonight, under €30, with vegetarian options and a terrace. What do you recommend?
I can suggest some restaurants that match these criteria.
Why now
Massive usage, a brand-new advertising channel
1bn+
weekly active ChatGPT users
≈20 %
of queries with commercial intent*
31
European markets open to ChatGPT Ads
Sources: OpenAI, 31/08/2026 and OpenAI Europe. *Commercial intent, not an increase in conversions.
Habits are changing
Your customers are already searching differently
In a conversation, the customer specifies their need, their budget and their constraints.
Classic search
“Thai restaurant Paris”
Conversational search
“Where can I have Thai food tonight in Paris, with a terrace and for under €30?”
What you gain
An extra channel, at the right moment
More visibility
A new touchpoint in the buying journey.
More specific enquiries
The need is already expressed when the ad appears.
Alongside your other channels
Google and Meta carry on; ChatGPT is added.
Your own data
Test early to decide based on real results.
Is it for you?
Could ChatGPT Ads suit you?
3 or more “yes” answers? A test campaign makes sense.
- Your customers ask for advice before choosing
- They compare several options
- A quote, a booking or a sale has real value for you
- Your offer meets a concrete need
- You want to test a channel without stopping the others
Our method
From conversation to conversion
1
Scenarios
The situations where your offer is relevant.
2
Setup
Campaigns, budget, locations and goals.
3
Messages
Headlines, copy and buttons focused on your benefits.
4
Measurement and optimisation
Clicks, conversions and costs tracked and adjusted.
Our offer
ChatGPT Ads managed for €590 excl. VAT per month
Our fees are independent of your advertising budget.
€590 excl. VAT / month
≈ £495 / month · invoiced in euros
No percentage of your advertising budget
- Conversation scenarios
- Initial setup
- Campaign structure
- Ad messages
- Headline and button variants
- Advice for your landing page
- Performance tracking
- Continuous optimisation
Launch offer reserved for the first 20 businesses.
Advertising budget not included: it is paid directly to OpenAI.
Example – to be replaced
An easy case to imagine
A conversation can become a sale
Thomas has run a family restaurant for 8 years. His visibility relied mainly on Google Maps and word of mouth.
“One evening, a couple told me: ‘ChatGPT showed us your restaurant when we were looking for somewhere romantic, not too expensive and nearby.’”
Thomas, restaurant owner
Frequently asked questions
Your questions, our answers
Since when have ChatGPT Ads been available in France?
OpenAI began testing advertising in ChatGPT in the United States in February 2026. The pilot was then extended to other markets and, on 31 August 2026, self-service access to Ads Manager opened in 31 European markets, including France. This expansion comes as ChatGPT exceeds one billion weekly active users. Important: the 20% figure refers to queries with direct commercial intent, not a 20% increase in conversions.
Where do the ads appear and what formats can they take?
Ads can appear below a ChatGPT answer when the system considers them relevant to the conversation. They are separate from the answer and clearly labelled as sponsored content. The format can include the advertiser’s name, a favicon or logo, a headline, a description, a link to the landing page and an image. A single answer can contain one or more ad blocks.
Does advertising influence ChatGPT’s answer?
No. OpenAI keeps answers separate from advertising. A business cannot pay to change ChatGPT’s organic answer or to be presented in it as “the best”. Ads appear in a separate sponsored space.
Who can see the ads?
OpenAI shows ads to users on the Free and Go plans when they are available and relevant. The Plus, Pro, Business and Enterprise plans remain ad-free. OpenAI also applies additional restrictions for minors and certain sensitive topics.
How much does advertising in ChatGPT cost?
There is no universal rate. OpenAI offers different buying models, notably based on impressions, clicks and compatible conversion goals. The actual cost depends on bidding, sector, relevance, goal and competition. This advertising budget is separate from the €590 excl. VAT / month charged by Buzzalyze for management.
Does the €590 / month offer involve a commitment?
Management is billed monthly. Before the campaign is activated, Buzzalyze confirms in writing the terms of continuation and cancellation, so you know exactly what you are signing up for.
Can advertisers read users’ conversations?
No. OpenAI states that conversations are not shared with advertisers. Advertisers receive aggregated performance data and have no access to conversation history or the user’s personal data.
Learn more
Our customer acquisition tips
How to generate qualified leads
B2B digital marketing strategy
SEO or Google Ads: what should you invest in first?
Discover our other services Google Ads, Meta Ads and SEO / GEO.
Ready to test ChatGPT Ads?
A free initial call to see whether this new channel makes sense for your business.