Hotels and accommodation
Hotels: more direct bookings, fewer commissions
Booking platforms bring you guests, but take a share of every night. We grow the bookings on your own website, through Google, your profile and well-targeted campaigns.
- Free initial call (30 min)
- Website, Google, profile and campaigns
Who is it for?
Do you run an accommodation business?
Independent hotel
More direct bookings.
Charming hotel, boutique hotel
An image worthy of your property.
Family or holiday hotel
Fill rooms off-season too.
Serviced residence, B&B
Rely less on platforms.
Sound familiar?
Too many bookings going through platforms?
High commissions
A share of every night goes to the platforms.
A website that doesn’t take bookings
Visitors look, then book elsewhere.
Barely visible directly
On Google, the platforms rank ahead of your own website.
Mock-up examples
Website, newsletter, social media: everything that drives direct bookings
Here are a few examples of what we can create for your property, to suit your style and your guests.
For: charming, independent hotels
Boutique hotel website
Availability as soon as visitors land on the site, rooms with their prices and clearly visible direct-booking benefits: best rate, free breakfast.
Ideal if a large share of your bookings goes through platforms.
For: holiday and seaside hotels
Family hotel website
Family rooms, pool, kids’ club: parents immediately find what they’re looking for, with benefits reserved for website bookings.
Ideal if you want to fill school holidays and the shoulder season.
For: all hotels
Room and booking page
Photos, size, amenities and the total price shown with no surprises. The booking button always stays visible.
Ideal if visitors look at your rooms without booking.
For: guest loyalty
Newsletter
A seasonal offer sent to your past guests: they come back direct, with no commission.
Ideal if you have a customer list you don’t use.
For: all hotels
Instagram account
Your property, the region, the little details and offers in stories, with a “Book” link to your booking engine.
Ideal if your property lends itself to beautiful photos.
For: all hotels
Hotel Google profile
Photos, reviews and prices: your official website appears in Google’s price comparison, at the best rate.
Ideal if your guests compare prices before booking.
Example mock-ups: every project is custom-built for you.
What you gain
A direct relationship with your guests
More margin
Every direct booking earns you more.
Your guests, your data
You can contact them again and build loyalty.
A polished image
A website and profile worthy of your property.
Clear reporting
Bookings, revenue and cost per channel every month.
Our support
The channels that fill your rooms
Every channel drives guests to your own booking engine.
A website that takes bookings
Fast, beautiful on mobile, with a simple and reassuring booking engine.
Google profile and reviews
Photos, prices, reviews and a direct booking link on your profile.
Google Ads on your hotel name
Win back guests searching for your hotel instead of leaving them to the platforms.
Our method
4 steps to more direct bookings
1
Audit
Website, booking, Google profile and channel mix.
2
Website and booking
A simple, fast booking journey.
3
Visibility
SEO, Google profile and campaigns on your hotel name.
4
Follow-up
Direct bookings and commissions saved every month.
Example – to be replaced
Client case · Independent hotel
Direct bookings ×2 in 9 months
Website rebuilt, booking engine simplified and Google campaigns on the hotel name.
- Share of direct bookings: 18% → 37%
- Commissions: −21%
- Google rating: 4.7★
They trust us
Hotels we support in France and Spain
Client logo
Client logo
Client logo
Client logo
Client logo
Client logo
Placeholders to be replaced with your clients’ logos.
Testimonials
What our clients say
Example – to be replaced
★★★★★
“We depend far less on the platforms, and we finally know our guests.”
First name L. · Director, 3-star hotel
Example – to be replaced
★★★★★
“The new website converts much better, especially on mobile.”
First name L. · Manager, charming hotel
Example – to be replaced
★★★★★
“A clear report every month: we can see what each channel brings in.”
First name L. · Owner, serviced residence
Your 30-minute meeting
What you gain, even if we don’t work together
Free, with no commitment, by video or phone.
1
We look at your online presence
Google profile, website, reviews and social media, before the meeting.
2
We compare you with your competitors
What they do better, and where you can overtake them.
3
You leave with 3 priority actions
And an estimate of the commissions you could save.
Frequently asked questions
Everything about hotel marketing
Should I leave the booking platforms?
No. They remain useful for visibility. The goal is to increase the share of direct bookings, which are more profitable.
Why pay for ads on my hotel’s name?
Because the platforms do: without an ad, a guest searching for your hotel may book through them and cost you a commission.
Do you work with my booking engine?
Yes. We work with the main booking engines on the market and track bookings all the way through.
When will we see the first results?
Campaigns on your hotel name take effect within a few weeks. SEO and your Google profile improve over several months.
Do you work across France?
Yes, and in Spain too.
Learn more
Our tips for hotels
Optimise your website before advertising: 10 reasons
Optimising your Google Business Profile: 10 reasons
Making your website visible on Google
Discover our other services website design, Google Ads and Meta Ads.
Want more direct bookings?
30 minutes to review your website and booking channels. Free and with no commitment.